TRD Hammer Price?

[supersix]

Now that we’re starting to see more spy shots and details pop up, I really interested to see how Toyota is going to price their new halo truck.

Toyota hasn’t said anything official yet, but if the Hammer is really going after trucks like the Raptor and TRX, it’s hard to see it being cheap. My guess is it probably lands somewhere in that $85K–$110K range depending on how they package it out.

What do you guys think? Where does this thing come in at, and what price would actually make you consider one over a ZR2, RHO, Raptor or TRX?

 

[El Chorizo]

If they are keeping the V6 I think it really needs to land substantially lower in price to compete. I don't know anything about the motor yet but if it's just a slightly souped up stocker I expect it to be well below $85k.

 

[Dragoon]

Quick Comparison (Approximate Base Starting MSRPs)

• Silverado ZR2: ~$71,700–$74,600
• Ram 1500 RHO: ~$74,090–$76,700
• F-150 Raptor: ~$79,005–$81,800
• TRD Pro: $72,565

So, my guess is the Hammer will start at about $78,000-$79,000.

 

[El Chorizo]

Quick Comparison (Approximate Base Starting MSRPs)

• Silverado ZR2: ~$71,700–$74,600
• Ram 1500 RHO: ~$74,090–$76,700
• F-150 Raptor: ~$79,005–$81,800
• TRD Pro: $72,565

So, my guess is the Hammer will start at about $78,000-$79,000.

That's a great comparison.